Running contests on Facebook is a superb promotional strategy, but only when you are doing it right. Before you dive in, keep the business perspective in mind, otherwise all your efforts might go into waste, even after weeks of creative preps. Timeline contest is a marketing initiative that needs a lot of consideration. Unless it looks irresistibly convincing, running even a free contest would be simply pointless.
Check out these creative ideas and implement these next time when you decide to run a Timeline Contest on Facebook.
Sweepstakes or Contests
This is a great way to get lot of likes and shares. But make sure that the prize offering is intended to the core (niche) audience. Offering prize to a broader audience will depreciate its value and won’t have any long term impact.
Put a single line keeping a “blank” to be filled. Ask the participants to fill it with appropriate word. These are great for travel brands.
You can ask your core audience to tell a story about your brand from their personal experience. This kind of contests usually attract a large volume of participation through likes and shares. Also, this promotes interaction and engagement in your site.
There’s something called prediction. Ask your audience to predict what would be your next product. Prediction stuff always triggers adrenaline rush higher. While having an increased number of likes and shares, this kind of sweepstakes also promote large volume of participation. Moreover, it will have long term engagement.
Quizzes are simply great for the Timeline Contests. When people look for contests to win, the most preferred thing that comes in their way is the quiz competition. Through quiz, you can actually target a broader audience. It’s also a great yet entertaining way to test your customer’s knowledge about the brand. Say you ask them a tricky question about the product or the services you offer. It’s a fun way to keep them engaged and educate them at the same time. Leverage Facebook AgroPulse to make the most of it.
Online photo contests are simply superb when you are looking to get a large volume of participation via timeline contests. This a wining promotional strategy too. Say, you are launching a new product in the market. Now, to spread the buzz, ask your existing users to post a photo with a popular product of your brand. Or, you can ask them to take a photo of the new product and spread the word through shares. Participant with the maximum number of shares will be declared winner. No matter, if you are not offering a cash reward. There are people whose interest gets spurred on the very thought of winning something. Such kinds of contests help a lot in making a far-fetched impact and promotes engagement.
And before we finish…
The ideas are countless and once you get it right, timeline contests can be your winning card. But contests comes with an objective. The objective of reaching your goal. So, before you run an online contest, make sure you get the right pulse of your audience.